Sponsorship Benefits at the Thailand International Boat Show 2023
The inaugural Thailand International Boat Show (TIBS) 2023, set for 12-15 January 2023, is expected to attract thousands of visitors to Royal Phuket Marina.
It is the first international boat show to take place in Asia in two years and will target high-net-worth individuals with a keen interest in yachting and luxury lifestyle. The four-day event will showcase yachts of all sizes, both power, and sail and showcase Phuket as a hub for luxury living, with more than 100 exhibitors and brands.
David Hayes, the Chairman, and CEO of JAND Group, rights holders and event organizers of the Show, has chosen market leaders Paul Poole (South East Asia) Co., Ltd., to manage commercial sponsorship and partnership marketing for TIBS 2023. The company is known as ‘The Sponsorship Experts’ is staffed with professionals in all areas of commercial sponsorship and partnership marketing.
Paul Poole, veteran international marketing consultant and founder of The Sponsorship Experts, says:
“Sponsorship has many benefits and for those taking a professional approach, the medium can be very rewarding helping a brand meet its marketing objectives. Managed correctly, sponsorship is one of the best ways to extend brand visibility and broaden awareness across a wide range of audiences by a subtle and long-lasting reinforcement of the brand and its values.”
Paul Poole
Sponsorship benefits include, but are not limited to:
- Driving awareness amongst primary and secondary audiences
- Increasing sales
- Supporting the brand, reinforcing its values, and bolstering the company’s business
- Building goodwill within the community
- Creating customer loyalty
- Increasing media exposure
- Building long–term relationships
- Developing business-to-business relationships
- Enhancing employee relationships
- Corporate social responsibility programs – helping worthy causes
- Delivering measurable results more efficiently than other marketing mix elements
There are various sponsorship packages available at TIBS 2023 suiting differing levels of budget and brand needs:
TIER 1: TITLE & PRESENTING SPONSORS
- One x Title Sponsor with naming rights to the event
- One x Presenting Sponsor with naming rights to the event
TIER 1: HOST SPONSOR
- One x Host Sponsor – Royal Phuket Marina – SOLD
TIER 2: CO-SPONSORS
- Up to six x Co-sponsors from non-competing categories
TIER 3: OFFICIAL SUPPLIERS & MEDIA PARTNERS
- Up to 10 x Official Suppliers
- Official Host Exhibitor Hotel – Phuket Boat Lagoon Resort – SOLD
- Up to 10 x Media Partners
TIER 4: LOCAL PARTNERS & MARINE INDUSTRY SUPPORTERS
- Packages for Phuket & marine industry businesses
EXHIBITION ONLY PACKAGES
- Packages to exhibit and sell
MARINA MARKET PACKAGES
- Packages for non-luxury / marine items to exhibit and sell
TIBS 2023 CONFERENCE PARTNER PACKAGES
- One x Title Sponsor with naming rights to TIBS 2023 Conference
- One x Presenting Sponsor with naming rights to TIBS 2023 Conference
- Up to six co-sponsors from non-competing categories
Summing up, Paul says:
“We have created a package of comprehensive commercial sponsorship and partnership programs especially for the Thailand International Boat Show 2023. These will enable corporate Asia to get involved with this high-end luxury, boating, and lifestyle event. Our sponsorship packages are designed to provide an exceptional combination of experiential marketing, networking, and branding opportunities to name just a few.”
Paul Poole
If you are interested in commercial sponsorship and partnership marketing opportunities at TIBS 2023, please contact The Sponsorship Experts via email: info@paulpoole.co.th; or tel. +66 2 622 0605–7.
