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Exclusive Media Coverage for The Thailand International Boat Show

October 7, 2021
Media and partners at The Thailand International Boat Show in Phuket

Exclusive local, regional, and international media will be promoting and covering the inaugural Thailand International Boat Show (TIBS) 2023, set to take place at the award-winning Royal Phuket Marina between January 12th – 15th, 2023.

This blanket media coverage will ensure that everyone in the leisure marine world is aware of the Show and for those residing or flying into Phuket in early January it will be a “must attend” event on their social calendar.

With over 6,000 visitors and more than 100 exhibitors expected to attend, the four-day event will target those with an interest in the boating and luxury lifestyle, and organizers will welcome wealthy jet-setters from overseas to the first boat show in Asia in two years!

Yachts of all sizes, both power, and sail, will be on display in the water ranging from dinghies and day-trippers up to superyachts.

This boating spectacular is organized by JAND Events, a trading division of JAND Group, and supported by the Ministry of Tourism and Sports, Thailand (MOTST), Tourism Authority of Thailand (TAT), and the Thailand Convention and Exhibition Bureau (TCEB) demonstrating support for the government’s yacht tourism initiative.

Media coverage will include advertisements, regular airtime on TV and radio as well as a sizable budget allocated to display several billboards in key locations.

A similar show in 2020 saw 200 articles published by international, regional & local media for a total PR value of THB134.6 million with an outreach of eight million people, putting Phuket on the world stage. There will also be a PR & media launch event in both Bangkok and Phuket.

There will be coverage in Thai local and national media, Asian regional and international media including social, online, TV, radio and magazines. The PR campaign will ensure wide coverage both during and after the show and will feature: media engagement and editorials in business publications and yachting magazines; features on the Show; an online campaign of advertising, editorial, blogging, and social media; and coverage on international and local news channels.

The Show’s marketing team is already working closely with leading international industry web portals to reach subscribers and visitors through web advertising and targeted email campaigns.

A media-wide print advertising campaign has already begun focusing on key professionals from the industry, news, lifestyle, and business publications enhanced with editorial content.

TIBS 2023 will also have an exclusive preview magazine focusing on the latest exhibitor news, targeted interviews, and yachts on display at the Show. Approximately one month before the show, the magazine will be distributed to a major database of yachting, boating, and high net worth readers throughout the Asia Pacific region and mailed to a selected group of VIPs.

Media partners already signed up include Jetsetter, Luxury Society Asia, Robb Report, SEA Yachting magazine, and the Thaiger.

Jetsetter magazine is jam-packed with travel articles, itineraries, photography, and interviews to help you choose the right destination and plan what to do when you get there. It provides insider deals, unique experiences, and thoughtful insights to its members, allowing them to book with ease and confidence wherever and whenever they choose to travel.

With more than 60,000 members/subscribers, 100,000 followers, and 200,000 page views per month Luxury Society Asia has been ranked in the “Top 20 Thailand’s Best Blogs 2021”, “Asian Up’s Top 50 Luxury Lifestyle Blogs”, and the “Top 25 Websites for Thai People in 2020.” 

Since its inception, the chic Robb Report has dedicated itself to covering the latest trends in fashion, design, and travel making it a must-read for those on the go and in the know.

SEA Yachting is the only publication set up exclusively to cover yachting in Southeast Asia. Now in its 17th year, its editor and contributors cover all facets of the yachting world ranging from shipyards and chandleries to regattas and boat shows.

Thaiger has quickly made a name for itself as the website of choice for breaking news in Thailand and its hardworking and inquisitive staff always do their best to get the story and facts right.

These publications and more will be covering the show preceding, during, and after the event making sure your product, brand or boat gets the maximum media coverage it deserves.

Rarely has a show had such targeted media coverage as TIBS 2023 will have and this will guarantee the type of customer and clientele that high-end brands and products are looking to attract.

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